Competitor briefing
- 0 statements; 0 labelled estimate or hearsay.
- Sources: 0.
Executive Intelligence · Corporate Strategy and Growth
Competitive Intelligence
Records competitor facts that a person enters with a source and a date, plus approved public-source feeds.
Demonstration: Pellam Diagnostics Ltd (fictional) · Medical devices. Fictional data and a scripted answer.
The situation
- Organisation
- Pellam Diagnostics Ltd (fictional)
- Who is asking
- Head of competitive intelligence
- Industry
- Medical devices
- What happened
- A competitor has been in the news, and the sales team is repeating claims about it that nobody has checked.
The question asked
What can we say about the competitor with evidence, and what are we only repeating?
What it reads, and who can see the result
- Public announcements and filings documentWhat the competitor has published.
- Field notes documentWhat the sales team has heard.
- Reads
- Public sources and the sales team's notes, labelled as such.
- Does not read
- Anything obtained improperly or from non-public sources.
- Permission
- Competitive intelligence access to public sources.
- Who sees it
- The head of competitive intelligence and the sales leadership.
Try it
Choose which statements go into the brief. A statement with no source is refused; each one you include carries its sources with it.
Competitor briefing: Orrin Medical
Choose the statements to include. Each one carries its sources into the brief.
0 of 6 statements included · 2 held back for lack of a source.
The answer
Simulated answer. Written for this fictional case, not produced by a live model. Only the figures in it are computed, from what you decided above.
0 statements are in the briefing; 2 were held back as unverified.
The briefing states what the competitor itself has published and what follows from its accounts [S1][S2]. The sales team's report of approaches is labelled as hearsay and as an estimate [S3].
Two popular claims, a price 20% below ours and the abandonment of the older line, have no source at all and are not repeated. Repeating a rumour in an internal briefing gives it a status it has not earned.
Relies on: S1 · Competitor press release, 3 OctS2 · Competitor annual reportS3 · Sales field notes (unverified)
Review and approval
The head of competitive intelligence decides. Approving releases the briefing to sales leadership. It does not change pricing or any commitment.
Not ready to approve. Choose at least one supported statement for the brief first.
In the product this is a different person with the right permission. Here you play that role to see the rule.
What it produces
Limits of this example
- Only public and declared sources are used.
- A published date is a plan, not a delivery.
- This is a scripted demonstration on fictional data. No model was called and no real organisation, person or result is shown.
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